Leading generic bodies launch pan-European trade tasting for 2013

Wines of Argentina, Wines of Chile and Wines of South Africa have come together to launch a ground-breaking collaborative generic tasting for 2013. The tasting, named The Beautiful South, will be held on 11th and 12th September 2013, in the newly refurbished Olympia 2, in London.

The three high-profile generic organisations believe that by joining forces they can create an event which has greater relevance to the UK and international trade, meets the needs of importers and producers and is also cost effective. There are clear synergies between the three southern hemisphere countries, all of which have traditionally held separate UK tastings during the autumn.

The Beautiful South will exhibit wines by winery, though UK importers will be grouped together for convenience. There will be ‘seeking representation’ areas for all three countries. Further collaboration will see cross-country seminars and themed tastings. All three organisations will be bringing in guests from key European export markets, in addition to UK visitors.

Commenting on the launch, Jo Wehring, UK market manager for Wines of South Africa, said: “This is a confident move by three wine-producing nations that are not afraid to stand together to meet the needs of the international trade. We are excited about the calibre of visitors we will attract by coming together and working in a way that is dynamic but has a solid strategy.”


Michael Cox, director – Europe, Wines of Chile, added: “Three southern wine countries are breaking the mould with an innovative collaboration that aims to shake up the new world order.  One place, two days, three countries, countless opportunities – fortune favours the brave!

Speaking on behalf of Argentina, Andrew Maidment, European director, said: “We are listening to the trade, who have talked for years about taking a different approach to tastings. We aim to be fresher, more exciting and also to provide an event which makes the best use of time for all involved.”

Further details on the event, plus website and booking details will be available shortly.


For further information please contact:

Jo Wehring, Wines of South Africa, jo@winesofsa.com 020 8405 6442

Michael Cox, Wines of Chile, michael@winesofchile.org.uk 07785 291 503

Anita Jackson, Wines of Chile, anita@winesofchile.org.uk 07747 615 976

Andrew Maidment, Wines of Argentina, amaidment@winesofargentina.com 07807 077 824



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