From extending ownership through a community workers’ trust to spearheading social upliftment projects in the Wellington area, Bosman Family Vineyards has long been a pioneer in transformation of the local wine industry. Today 380 employees on the estate own a substantial share in the business via Adama Trust.
Chairperson of the trust, Rita Andreas says: “If you look around the farm all the workers here are invested in what we do. We’re all in this together, we are partners now, and it’s a great privilege to be part of this model.” Numerous projects have been created over the past few years:
- Over 400 pre-school children now have classrooms, teachers, educational resources, kitchens, a health clinic, safe reliable transport, a library & play parks
- Over 810 primary school children have sports clubs, a library, a computer lab, a community centre, a health clinic and safe reliable transport.
- Over 550 high school children have sports clubs, a library, a computer lab, a health clinic and safe reliable transport.
- Over 1300 adults benefit from community centres, the health clinic, a vegetable tunnel, counselling rooms, the library, a choir, outings, and safe reliable hospital transport.
- Over 90 – O.A.P’s enjoy their Old Age home, the community centre, the health clinic, a vegetable tunnel, counselling rooms, the library, a choir, outings and safe reliable hospital transport.
- A new housing project is currently in the pipeline.
The farm’s innovative approach to both social upliftment and environmentally sustainable agriculture was recognised with formal Fairtrade certification in 2009, and the repackaging of the two flagship Adama blends, Adama Red and Adama White will channel increased funding to the farm’s community projects mentioned above.
The sustainable business model accredited by the international Fairtrade marque made perfect business sense for this eighth-generation family farm, which was last year awarded with three international recognitions including the Trophy for the best Fairtrade wine at the International Wine Challenge (IWC) in London.
*Take a look at the personal account account of choir member Christopher Kammies about winning the farm choir section of the Die Burger Choir Festival: